When you’re starting a business—especially in Australia where competition is tight and budgets are lean—your logo plays a bigger role than you think.
It’s not just a visual. It’s a trust signal. A recognition tool. A shortcut to your brand.
In fact, research shows consumers form a first impression within 0.05 seconds—and your logo is often the first thing they see.
Think of the logos you remember—Nike, Bunnings, Apple.
They’re clean, straightforward, and easy to spot at a glance.
Too many icons, text, or colours = visual overload.
Pro tip: Aim for something recognisable even when it’s the size of a 5-cent coin.
Your logo should reflect your industry or your brand personality.
A tradie biz? Go bold and clean.
A beauty brand? Go softer and elegant.
A tech startup? Sleek and modern.
Avoid trends for the sake of looking cool—focus on clarity over cleverness.
It must work in all sizes and places:
Ask your designer for multiple formats: PNG, SVG, and versions for light/dark backgrounds.
Colours evoke emotion.
Use 1–2 colours max in your main logo to keep it versatile.
Fonts aren’t just style—they carry meaning. Serif fonts feel traditional. Sans-serif feels modern. Script feels personal.
Your font choice can completely shift how people feel about your business.
A well-crafted, simple logo builds brand recognition, customer confidence, and professional polish.
Don’t treat it as an afterthought—it’s the face of your business.
We help new businesses create logos that aren’t just pretty—they’re built to grow with you.
Consult us now to get a logo that fits your brand, looks professional, and gets noticed.
