Stop Overthinking It: Pick a Name, Launch Your Biz

You Don’t Need a Fancy Name. You Need One That Works.

You’ve spent 3 weeks obsessing.

“Should it be quirky? Should it be luxe? Should I mash two words together and add ‘ify’ at the end?”

Let’s pause. Your name matters—but not enough to stop you from launching.

Your business isn’t built on a clever name. It’s built on solving real problems.

Here’s the Truth:

  • People won’t remember your name if they don’t understand what you do.
  • They won’t Google you if they can’t spell your name.
  • You can always rebrand later (ask Facebook… I mean Meta).

Here’s the Move:

Step 1: Think about what you do.

Are you a baker? A tradie? A mobile lash artist?

Start with that.

Step 2: Add a word that reflects your vibe.

Fast. Luxe. Honest. Local. Something YOU stand for.

Step 3: Say it out loud.

Would you recommend it to a mate at the pub? If it sounds weird, bin it.

Hot Tips From the Field:

  • If you can’t get the .com.au domain, try .co or .com—but be smart about it.
  • Check ABN registration first (free): abr.business.gov.au
  • Don’t use weird spelling just to get a domain. It’ll bite you later.
  • Keep it under 3 words. Bonus points for 1-2.

Real Talk from Aadia Clients

“We called our business ‘Skyline Concept Studio’—no one knew what we did. We changed it to ‘Sydney Deck Builders’. Sales doubled.”

– Jai, Western Sydney

Your Name Isn’t the Brand. You Are.

Nike didn’t mean anything at first. Neither did Uber.

But they launched. They didn’t wait for perfect.

Neither should you.

Launch Without Wasting Time

If your business idea is ready, don’t let naming drama stop you.

We’ll help you sort the name, domain, and get your ABN sorted fast.

Hop on the Start My Biz waitlist now—your future biz has waited long enough.